Where it all started

I still haven't forgotten the frustration and despair. All those generic rejections and the constant ghosting were brutal. 9 months of job hunting, 200 applications, and still only 10 interviews. Not a single decent offer... Fortunately, that's all history now.

Even though I accepted the situation, I couldn't help but wonder: What did I grind for over 15 years? High school, university, followed by three years in demanding roles, all for a 1% response rate. I collected qualifications, and everyone kept telling me, "Those are great for you," or "Don't worry, someone like you will definitely land a killer job." Eventually, I started questioning if I was still doing something fundamentally wrong after all those applications. With every new submission, a tiny spark of hope for a positive response would flicker—only to be extinguished every single time. And I specifically picked roles where I thought, "Okay, I can actually do this job well. I meet all the requirements. I don't even have to fake skills or lie."

The pain ran deep. I just wished the job market were fairer and that I, as a person with my specific talents, would eventually be seen.

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But through all those setbacks, I learned a hell of a lot. When some friends of mine started their job searches a bit later, I wanted to pass on my hard-earned knowledge. Many rules for good resumes are generic, so they can be easily automated. I figured if I documented it well once, I might benefit from it in the future too. During the process, I even learned a few new things. I used to think you just needed a good structure and a nice design to have a good shot.

Wrong! I learned that there are two other crucial things I hadn't considered at all:

1. You should tailor your resume perfectly to the specific position every single time. Why? Well, there’s a lot of competition out there. If a potential competitor does this, they are already one step ahead of you. Every application is a one-time chance to present yourself. After you hit send, the company isn't going to come back and ask: "Chad Thompson and you both say you're good at project management. However, he states he's at an 85% proficiency level. How good are you? I can't quite tell from your CV." No, the decision is made instantly. No follow-ups.

2. You’ve gotta optimize for the bots, too. Otherwise, the software will filter you out before anyone even realizes what you're capable of. Almost every large company has machines read resumes first. They are scanned against job descriptions and scored. While sending automatic rejections based solely on these scores isn't technically legal in many places—if you have 1,000 applications, some with a 90/100 score and some with a 15/100, would you invest time in the low scores when your time is limited and you need to find the best? I wouldn't. I'd check the bare minimum, maybe mark the resume as read, and move on.

But both of these points are relatively easy to bypass if you know how. It’s the same every time. Doing it manually while ensuring machine-readability isn't easy, though. That’s why I automated that as well.

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Having to write a new resume every time also sucks after a while. Managing 200 resumes, files upon files... But if you're well-organized, you can always recycle old versions. Job descriptions are almost as generic as the rejections they send out. That's how the "My CVs" overview was born.

AI is on everyone’s lips right now, but somehow it doesn't really deliver cool document designs. Believe me, I tried with Google Docs and Word. What came out looked hideous. I wouldn't have hired myself with those.

I love gadgets, especially in the tech world, and I keep up with the latest trends daily. That's why I know exactly how to merge great design with AI functionality.

Doing this for just one person with a few resumes isn't really worth the effort. It's very technical—lots of coding, connecting different sources, developing pre-made, well-generalized prompts, and so on. Once implemented correctly, it all disappears into the background, and the interface stays clean and tidy. For me alone, the effort wouldn't pay off. Luckily, I’m setting this up not just for myself, but for my friends too. There will always be someone looking for a job. And in that moment, hopefully, they’ll know that...

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The first donations and sales are rolling in—but what excites me even more is the feedback: successful job offers landed with KiwiCV and genuine shoutouts on LinkedIn. Messages like "You can tell so much thought went into every single feature" keep pushing me forward every day.

With KiwiCV, an application only takes me 5 to 10 minutes now, and I received significantly more responses and interview invitations during my last job search.

I hope this means application frustration and the fear of rejection won't hold you back from looking for a new job anymore—whether you're unhappy in your current role, want to try something new, or are currently out of work. Applying for jobs just got a whole lot easier for you. From here on out, it will hopefully take far fewer attempts to get a great offer. The job market still sucks, but KiwiCV has your back when it comes to speed, quality, and standing out.

I hope you find as much love in your new job as I have put into this for you. The world isn't always fair, but with KiwiCV, hopefully, it’s a little fairer than before.

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